Showing posts with label hammer consulting. kent hammer. Show all posts
Showing posts with label hammer consulting. kent hammer. Show all posts

Thursday, August 7, 2008

Career Swamp - Avoiding the Easy Path

Taking on challenges is sometimes described as "character building." As cliché as this might sound, we take it a step further. It is vital to your livelihood as a sales professional. By taking the easy road, many end up with jobs that are bringing no value from a professional, much less personal, growth standpoint. For them, the path of least resistance becomes a career swamp.

Having interviewed thousands of sales professionals, we have seen two consistent traits in those who have had exceptional sales careers. First, from an early age they sought out challenges. This can be seen in the courses they chose in school, the sports they played and, ultimately, the jobs they took. Second, when they no longer feel they are being challenged, they move on. As professionals, this is spawned by poor leadership, no advancement, poor training, inferior products, no income growth or lack of job excitement. Often, this means leaving a position where they were exceeding quota for a new challenge.

As executive search professionals, the second point is always met with the question: "Why does he/she want to leave such a lucrative position?" Our response is simple: for a new challenge. They are confident in their abilities to succeed in anything they set out to do. Moreover, the successful sales manager relates all too well. Borrowed from our favorite little green Jedi master, they adhere to the philosophy of: "Do or do not. There is no try."

If you are continually seeing your peers pass you by, don't be afraid to make a change. This may require you stepping outside of your comfort zone, but this is how we grow and evolve. With children, we are constantly encouraging them to broaden their horizons and try new things. As adults, the principle still applies.

Monday, August 4, 2008

Stability Does Not Exist In Software Sales

This article was first written by us last year, but seems like a timely re-print. Enjoy!

These are the words of a fellow software sales professional stemming from a conversation last week about stability in our industry. We were discussing the merits of being with a large, established company versus a small/mid-sized, growing firm and how either situation relates to stability. And, with the average tenure in software sales sitting at less than four years, frankly, she nailed it.

Some view larger companies as having a higher level of inherent stability. This perception, however, is largely not reality based. Larger firms can most easily and rapidly control costs via headcount. Shutting down an office often takes place as a macro cost cutting action, and sales reps making their numbers are frequently not spared. Take that large firm, make it publicly traded and you now have the variable of Wall Street with which to contend. Steady, "up and to the right" growth is what they need to see. When they don't, and the stock is down graded, the quickest way to appease the analysts is to cut headcount. Additionally, many larger firms view their sales professionals as easily replaceable since their product suites are so widely known and recognized.

While we believe small to mid-sized companies with software unique to their space to be more stable, their volatility is still present. One upside is a more direct line exists between profits of a small/mid-sized firm and the individual sales person, making your value much more realized and identified in such a company. Conversely, assuming the firm is well funded or profitable, most up-and-coming software companies are seeking enough market penetration and marketshare to become attractive enough to be purchased. A well negotiated option plan on the front end can reward you for your efforts, but likely isn't going to equal immediate retirement upon the sale of the company.

So how do you provide more stability for you and your family? First, adjust your perspective and you will find the answer to be quite simple. Stability does not reside within the company but rather within you. Stability is not staying with the same company a number of years, it is making a consistent income by achieving your quota with whatever company for whom you happen to be working.

Making your numbers will create stability for you in three ways. First, you will make a very good income. The average at plan is $220,000 per year. If you exceed your number, you will most likely be making in excess of $300,000. Second, when cut-backs are made you are less likely to be hit when you are meeting and/or exceeding your numbers. Third, if your company does cut your position or you determine it is time to make a move, quota meeting and exceeding reps rarely have a tough time finding another lucrative software sales job (particularly if you know a good recruiter).